Girl Scout Cookies Inspired Journals
I designed these journals as an homage to my absolute favorite sweet treat, Girl Scout Cookies.
MLB Stadium Prospect Letter
This was used to prospect to 30 MLB Stadium gift shops.
A song for Chip and Joanna Gaines
This is a song I wrote for Chip and Joanna Gaines to include in a prospect mailing. Side note: I received a handwritten postcard back from them.
Prospect email
This is a prospect email sent to the CEO of Cracker Barrel. I had reached out to the current buyer but was brutally rebuffed. Cracker Barrel carried Seek's products for years but decided to remove them from the store in 2011. We receive calls daily asking why CB doesn't carry them anymore. Even with that information, the buyer said "it wasn't a good fit anymore" and he "wasn't interested." So, I went on the search for Sandra.
Custom sympathy card
This is a custom sympathy card for the iconic Strand Bookstore in NYC. I came up with the idea and the copy for the card but my super talented friend & co-worker, Ted Perry, made it a reality. Nancy Bass Wyden, Fred's daughter, sent me a handwritten thank you note for the card.
Prospect letter
This is a letter that was included in a prospect package to Shipt. I had hoped they would use our KardLets as a way to connect with their customers. Each KardLet contains a cost of living index and it's interesting to see how much prices have increased over the years. I included the letter in an Alien lunchbox, complete with nostalgic, space-inspired candy like Astro pops and Milky Ways.
Prospect letter
Prospect letter to to the chain, Rocket Fizz, who was featured on the show "Undercover Boss."
Chip and Joanna prospect letter
This is the prospect letter, that accompanied the song, sent to Chip & Joanna Gaines.
Social Media Post
This was a social media post that was boosted to encourage more engagement. While most ads results average 1-2%, this ad was at 10% engagement.
Custom farewell card
Farewell card for our former owner, Jeff Logan, the owner of the soccer team Legion. I came up with the idea and wrote the copy for the card but my talented friend & co-worker, Ted Perry, made it a reality.
Product catalog
All copy for yearly company catalog including the introduction, product categories, and product descriptions.
Website design
I wrote all of the copy on this website and contracted a designer for the logo.
Custom birthday card
This is a custom birthday card for a 3rd year old little girl. We didn't have a 2016 KardLet so I had to improvise. It's super simple and felt it was more impactful that way. Note: Her parents called to thank me for the card and said it was going in her shadow box.
Cover design
I designed the 60's decade journal cover. I suggested the tie dye theme and incorporating the peace sign into the cover. The talented graphic designer made my ideas a reality. I'm thrilled with the outcome.
Amazon product descriptions
This is our product descriptions for Amazon. Inspired by Naughty By Nature's infamous song, all animal lovers are invited to add it to their C-A-R-T!
Product launch literature
I wrote all the copy for this flyer/literature that was used to launch new product, the Jot Journals. It was printed and distributed to all 3800 active customers and over 110 sales reps in the U.S. & Canada.
